5 Reasons You Should Create Social Media Campaign For Your Local Business
At this point, no business owner should have to be told twice about putting their business on social media. However, it’s not enough to be on social media, you have to be active and apply the right strategies to get the results you want.
Some small business owners are passionate about what they do, but they still do not have enough exposure to bring active customers to their doorstep.
What challenges do local business owners face in reaching their target audience?
- Lack of visibility
- Fierce competition
- Crafting and being consistent in posting the right content
- Keeping up with trends
What are the solutions to these challenges? The solution is simple – social media campaigns. Social media campaign is simply social media marketing that business owners do to achieve a particular business goal on different social media platforms.
When business owners use storytelling to sell their products on different platforms, they can improve customer engagement and satisfaction, and also build trust.
5 Reasons to Launch a Social Media Campaign for Your Local Business
- Increase Brand Awareness and Local Visibility
- Build Relationships and Engage With Customers
- Showcase Products/Services and Promote Special Offers
- Gain Valuable Customer Insights and Feedback
- Enhance Brand Reputation and Credibility
Increase Brand Awareness and Local Visibility
Some business owners still don’t know how powerful social media is for their businesses. You can get more people to know about your business and find potential customers around your location.
There are two techniques that increase brand awareness and local visibility – geotargeting and the use of local hashtags. Geotargeting is when business owners create content for an audience in their location.
Hashtags use the symbol # to guide social media users straight to the business owner’s page to see her products and services.
Also, be sure to launch a cheap local SEO campaign by integrating your activities on social media with your website. This will improve its reachability, connecting you to more potential customers. The upside is that you don’t have to spend much to achieve this.
Build Relationships and Engage With Customers
You know that satisfying feeling you have when you enter a small store or a large shopping mall and all your questions and inquiries are promptly attended to either over the counter or by a salesperson? That’s what social media does for you.
However, this time around, instead of having physical contact with them, you can offer the same services without even seeing them physically. The aim is to be as personal as possible and attentive to those engaging with your posts.
The mistake most business owners make is to make a post and then go offline for hours, leaving their customers unattended. I can assure you that before you return, they will have lost interest or moved on to another vendor.
If you want to keep your audience engaged, respond to their comments promptly, host contests, run polls and utilise the power of storytelling.
Showcase Products/Services and Promote Special Offers
As a business owner, when potential customers visit your page, they should see pictures and videos that properly represent your brand.
You can showcase that by posting high-quality images and videos on your page and stories, going live to talk about your products/services and personally answering any questions that they may have.
You can also offer your followers mouth-watering deals such as discounts, free products, flash sales, and special offers. When your customers engage you by If you comment on something nice on your page, you can acknowledge it by replying to the comment or reposting it on your story.
Gain Valuable Customer Insights and Feedback
The common mistake most business owners make is that they are always on the defensive. They interpret whatever criticism their customers give them as an attack, which is not supposed to be so.
Those criticisms give you an insight into your customers’ needs, wants, preferences, expectations and satisfaction. Hence, business owners should learn to practice the art of active listening.
Also, the rate at which your customers like, comment or share your posts gives you an insight into how effective that post is, and in a situation where it is not effective, what you can change about it – whether the content, timing, or caption.
This knowledge is a secret weapon that can help you grow your business and make your customers loyal to you.
Enhance Brand Reputation and Credibility
If you don’t sell your business properly or give potential customers the right impression of what your brand represents, then you face the danger of having them make assumptions, and from experience, that has never been a good thing.
So, how can you build your brand’s reputation and credibility?
First, make sure that you are running a legitimate business. You cannot put up a front to defraud people and still expect to build a reputation.
Also, try to avoid any negative publicity. Don’t enter into collaboration with any influencer or business owner whose name and reputation have been tainted with fraudulent activities.
Also, make noise on social media about how authentic your business is. If possible, post screenshots of your customer’s reviews, testimonials, success stories, and praises.
Avoid practising social apathy, it will make you appear selfish and money-conscious. What do I mean? When there is an activity going on in your locality, try to show your involvement and contribution.
That way, your customers will not just assume that you are after their money but will believe that you care about them.
Avoid being easily provoked; learn to keep your emotions in check and maintain professionalism at all costs. That way, your customers will see you as a trustworthy businessperson.
To End With,
The points listed in this article are not the only reason why you should utilise social media campaigns, but they are the key factors to consider.
If you aim to achieve any of the reasons listed in this article, then stop sleeping on that very important opportunity. Start your social media campaign as soon as possible.
