Featuring eye-catching digital displays, mobile billboard trucks are great for promoting your business. These LED trucks offer complete creative control allowing campaigns to be tailored based on weather conditions, demographic details, and more.
These trucks can also be updated frequently in real-time, a huge benefit over traditional static billboards. Discover Boating recently activated 5 of these mobile billboard trucks around Las Vegas to grab the attention of WNBA star Brittney Griner.
Mobile digital billboard vs. Static billboard
A mobile digital billboard is an LED-adorned vehicle that drives on roads or is parked in places where your target audience will be found. It delivers similar advertising results as static billboards, but it also offers several advantages, such as the ability to customize routes based on traffic conditions, demographic details, and special events happening around town.
Because these trucks move around, they are more likely to grab the attention of pedestrians, drivers, and people in nearby buildings. This can boost your brand visibility and increase the number of new eyes that see your ad. This type of advertising is also indisputable, unlike online advertisements that may be blocked by ad blockers or ignored entirely.
You also have more flexibility with your ad messaging, as you can add logos, colors, advertising jingles, and other elements that will resonate with your audience. You can even incorporate social media handles and phone numbers to make it easier for potential customers to contact you. Static billboards, on the other hand, limit your flexibility and often require you to remove and replace existing messages. This can be time-consuming and costly for marketers.
What is a Mobile Billboard?
Mobile billboards are a type of outdoor advertising that features custom messaging on vehicles like trucks, trailers, or buses. They are often used to promote specific events, local retailers, or businesses in a targeted area. These vehicles can drive customized routes to reach consumers in their neighborhood, on the road, or in the event they are attending.
Digital LED mobile billboards are an effective way to engage and capture attention on the go. Brands such as Coca-Cola and Nike have utilized LED mobile billboard trucks to execute innovative campaigns. For example, Coke’s “Share a Coke” campaign displayed personalized messages on the LED screens of its truck as it drove through city streets. Similarly, Nike’s “Unlimited You” campaign highlighted athletes running alongside an LED truck with inspiring messages.
These vehicles are often seen on local highways, in urban areas, or around high-traffic shopping centers and events such as sporting games and concerts. They are also frequently used to promote new products or services, as well as rebranding efforts. Compared to other OOH advertising options, mobile billboards deliver a larger bang for the buck. This is because these vehicles have greater visibility to motorists and pedestrians than traditional static options. As a result, the ads are more likely to be remembered by consumers.
Benefits of Mobile Billboard
In addition to being highly visible, mobile digital billboard trucks offer a variety of engagement and interaction opportunities. For example, street teams can hand out branded merchandise or interact with consumers. This creates high levels of consumer awareness and brand engagement, and can even generate leads for a small business.
Additionally, the fact that a mobile digital billboard is moving makes it more memorable. Brain scanning research shows that when people are exposed to a moving advertisement, they experience higher levels of memory encoding and recall.
Digital mobile billboards are also highly targeted based on the areas and times your target audience is traveling in the market. Using powerful programmatic DOOH platforms, your mobile billboard will appear where you want it to be and when you want it to be there.
Finally, unlike other forms of OOH, a mobile billboard is checked daily by a human being to ensure that the creative stays intact. This is a great way to monitor your campaign performance and ensure that the campaign is delivering on its intended strategic route. This is a very unique way to measure the effectiveness of your OOH advertising and one that you can’t get from a static billboard.